Industry: Social Media
Location: Houston, Texas
Brand: Natural Hair, Beauty, Lifestyle
Where to find her: @ Loveisbellaaa
43k+ subscribers & 2.5 million YouTube views
When I first reached out to Angela, she was in the beginning stages of her journey to social media stardom. Less than two years in and she is definitely making a mark. Her story epitomizes these words from Coco Chanel, “a woman who cuts her hair is about to change her life.”
Vivian: When did you decide to go natural and what inspired you to make that change?
Angela: I officially started growing my permed hair out in June 2012. I decided to make the change because I was always using styles like bantu knots or permed rods to create a textured or curled pattern in my hair and I realized that my natural hair was already textured and there was no need to continue to perm my hair and fake a texture.
V: Some naturalistas transition, slowly growing out their hair and cutting off the relaxed ends, while others chop it all off and start fresh. Which method did you choose and why not the other?
Initially, I decided to do the transition process and grow my natural hair out and cut the permed hair off little by little, but after about 9 months the two textures began to battle too much and I ended up big chopping prematurely. Although I did not plan to big chop so soon, my hair started to flourish now that I was no longer dealing with the care of two different textures. So, it all worked out!
V: Has wearing you natural hair changed your look and how you style yourself?
For me, having natural hair didn’t necessarily change my style, because I’ve always been pretty fashionable, but it definitely changed my outlook. I became more confident in myself and since natural hair requires a lot of care I began to take better care of myself entirely and started to live a much healthier lifestyle.
V: How did you get your start as a natural hair model?
After my big chop, I actually got a lot of suggestions from people about participating in natural hair shows. Once I looked into it, I auditioned to be a contestant in the 2013 Nzuri Top Natural Beauty Competition and I placed third. After that competition, I felt confident in auditioning for other shows and networking. The rest is history.
V: What is your go to hairstyle? Where do you get inspiration for new styles?
My go to style is definitely a puff or a flat twist. For me I think those two styles are low maintenance and cute! I usually look at other naturalistas for hairstyle ideas or I just play around with my hair until I land on something that I think looks good.
V: What advice do you have for anyone on the fence about wearing their natural hair?
My advice is that natural hair is not easy. Moisturize! Moisturize! Moisturize! Do not expect to just wake up, shake your hair out and go all the time… it doesn’t happen that way. It’s a trial and error process a lot of the time and just because something did not work the first time does not mean you won’t get better at it. Be patient, it’s definitely worth it!
V: You went from photo shoots to shooting your own content for YouTube. How did you decide to start a channel?
I loved modeling and I was so used to being in front of the camera but I felt like I didn’t really have a voice. I was getting so many questions about my hair and makeup and I was giving tips on what I do to everyone who asked, so the next best thing was YouTube!
V: How did you feel when you realized one of your videos passed a million views?
I was extremely shocked and I am still shocked today that so many people could watch a video that I made in my bedroom. I’m so grateful for all of the support and positivity from people who want to watch little old me.
V: In a digital sea of natural hair YouTubers, how have you been able to stand out?
I get that question so much and I’m honestly still unsure. I didn’t really try to stand out when I first started; I was honestly extremely scared when putting up my first few videos because I felt like I wasn’t following natural hair guidelines and my hair wasn’t always coming out perfectly so I was forced to learn how to have different styles on deck when my hair was not up to par and I think that’s what ultimately helped me.
V: What is your shooting schedule like?
I usually film when I’m inspired which comes in waves. Some days I will film 3 or 4 videos at a time and stay up until the sun comes up and other days the camera is just rolling and I just can’t figure it out so I’m learning not to force it and let it be genuine.
V: What opportunities have sprung up for you since starting your channel?
My YouTube channel has brought so many opportunities that I couldn’t even imagine. I never really grasp how many people watch me and who could be watching; I just see view counts. I’ve worked with so many huge brands. Major YouTubers that I have watched for years have reached out to me with so much positivity and I have made a ton of internet friends!
V: I saw your channel update! Can you share what you are doing to expand your brand?
My original name for the channel was “Loveisbellaaa” but I wanted to use my real name and start doing more personal content so that my audience could get a glimpse of my real and not so edited life. I know when I watch YouTubers, I feel like I really know and connect the ones who aren’t afraid to be themselves and shared themselves instead of editing everything down to be so perfect and that is the direction I want my channel to go in.